Programmatic Video
ADVERTISING
Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. In addition, real-time bidding allows Full Force Ads to target users based on geography and online behavior.
Programmatic Video Options
Pre-roll Video Ads: Video ads appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others.
Mid-roll Video Ads: These ads appear within the content of longer videos, such as complete television episodes.
Post-roll Video Ads: These ads appear at the end of a video.
Non-skippable Ads: These non-skippable ads are 15 seconds or less, ensuring that prospects complete the video before continuing to their free content.
Skippable Ads: Ads greater than 15 seconds are skippable after the first five seconds.
In-banner Video: These videos are converted to in-banner format and size to run in standard display ad spaces.
Targeting: Layer on Full Force Ads’ targeting tactics to reach the right user at the right time. With a large enough geography, Full Force Ads can target users with site, search, keyword, contextual, and category targeting.*
The conversion rate, ROI, and customer return of programmatic video advertising can vary widely depending on the industry, campaign setup, targeting accuracy, and optimization. Here’s a general breakdown based on available benchmarks and industry reports:
🎯 Conversion Rate
Average: 1.5% – 3.5% High-performing campaigns (e.g. retargeting): 5%+Factors influencing performance: ad creative quality, targeting precision, landing page optimization, and device usage.
💰 Return on Investment (ROI)
Typical ROI: $2 – $5 for every $1 spent (200% – 500% ROI)
Optimized campaigns: Up to 800%+ ROI
ROI improves with real-time data and machine learning optimization.
🔁 Customer Return & Retention
Retention boost: Up to 25–30% when using retargeting and personalized ads. Improved Customer Lifetime Value (LTV) with consistent brand exposure and follow-ups.
Want to See It in Action?
Let us show you how retargeting can transform your marketing efforts. Book a live demo with our sales team and learn how Full Force Ads' expert-driven strategy can increase your ROI.
In just 15 minutes, we’ll walk you through how to harness retargeting for your business.
Not Ready for a Demo Yet?
Download our free guide, "Programmatic Video eBook," to learn more about how it works and why it’s essential for any serious marketer.
Full Force Ads Advantages
Premium Inventory: Availability of programmatic video inventory is less than display inventory, accounting for only about 1% of all programmatic inventory. Full Force Ads works with LiveRail, SpotXchange, and AdX (DoubleClick) to ensure your videos are seen by prospects on premium publishers and top mobile apps.
Ad Placement: Video ads often appear center page and above the fold for the best viewability among programmatic advertising.
Transparent Reporting Metrics: Video ads come with complete transparent reporting that includes:— Number of impressions served— Number of clicks— Where the ads were served— Number of users who watched 25%, 50%, 75%— Number of users who completed the ad— Number of users who muted or unmuted— Number of users who paused or unpaused— Number of users who watched the ad in full screen.
Global Distribution: Full Force Ads can serve video ads across the globe, including the United States, English-speaking countries, Latin America, and Europe.
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